FREE WOW Pouch (£10 VALUE) with your Root Cover Up purchase*

Best root touch up that covers greys + dark roots, refreshes highlights, thickens + perfects thinning hairlines


No harmful ingredients would ever make it into a Color Wow Formula. Plus, we take it one step further. We banned over 60 ingredients commonly found in other hair care formulas that can darken or distort your colour.


FREE WOW Pouch (£10 VALUE) with your Root Cover Up purchase*

Best root touch up that covers greys + dark roots, refreshes highlights, thickens + perfects thinning hairlines

£39.50 £29.50
  • Root touch up powder covers grey seamlessly, even covers dark roots + extends highlights without peroxide
  • Precise application, no mess like root cover up sprays
  • Never stiff, sticky, or waxy like mascaras or crayons
  • Looks completely natural, mimics hair’s reflective qualities
  • Water-resistant formula, you can even swim in it
  • No waxes or dyes
  • Can also be used to fill in hairlines and cover gaps to create the look of thicker hair

Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly, look naturally dimensional.

How often can/should I use Root Cover Up?
You can/should use the Root Cover Up to cover any greys or dark re-growth as they appear. The Root Cover Up will stay in your hair until you shampoo it out.

How long does Root Cover Up last?
Root Cover Up will last in your hair from shampoo to shampoo. That means it will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.

Is the product ammonia-free?
The product is free of dyes, waxes and ammonia.

Will Root Cover Up dry out my hair?
The formula itself is a revolutionary professional powder compound that will not dry out or alter the condition of your hair.

Can I use Root Cover Up powder on chemically relaxed or permed hair?
Root Cover Up is perfectly suited for all chemically treated hair.

I have Color Wow Root Cover Up in my hair, but want to colour it. Do I need to wash out Root Cover Up before colouring?
Yes, before any new colour service, it’s recommended that you wash out Root Cover Up before applying colour.

Can I use Root Cover Up powder on my eyebrows?
Root Cover Up, although not designed for use on eyebrows, can and has been used on eyebrows with great results. Use the small end of the brush (or any small-tipped brush to allow for precise application). Apply only a very small amount of powder to the eyebrows.

Can I use Root Cover Up powder to cover up small bald spots?
The Root Cover Up mineral powder looks best when applied to hair. However, if you want to conceal areas of balding or thinning on the top of your head, you can certainly apply a small amount of powder to the scalp. Be careful to avoid over-applying so as to prevent the powder from coming off of your scalp.

How do I style with Root Cover Up powder?
Our Root Cover Up powder should be the very last step in the styling process. Once you have finished styling, cover any visible grey roots or dark re-growth.

How is this powder different from the root concealer sprays or loose powder available on the market?
Color Wow Root Cover Up is a mineral powder. Its compressed compact form makes it very easy to apply, just like you would an eyeshadow or blush powder. The small brush guarantees a very precise application that a spray cannot achieve. Our powder “looks and feels like hair” whereas a spray will give a sticky and matte look to the hair. In general, our compact powder gives a much more natural look than achieved with a spray.

How do I choose the best shade to match my hair colour?
Consult the “Before and After” images on our site to identify the shade closest to your hair colour. The reflective pigments in our Root Cover Up are very forgiving & versatile. If you are between shades, we recommend selecting the darker shade.

Can I give myself temporary highlights with your Root Cover Up?
Our Root Cover Up is perfect for refreshing highlights in lightened/highlighted hair. It's meant to cover dark roots/re-growth at the part line. However, it's not meant to create a full streak or highlight in the hair.

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